National Cookie Dough Day Instagram Stories
As part of National Cookie Dough Day on June 21st, DŌ would be handing out free cookie dough in six secret locations in NYC. Working with a team of photographers, videographers and social media strategists, we developed a fun game for followers to view on DŌ's Instagram story. There would be a set of clues in which viewers would have to uncover in order to find the locations where cookie dough was being passed out. I created a template for the Instagram stories to follow the colorful and playful branding of DŌ.
4th of July Lids
created special limited edition lids for DŌ cookie dough containers. These were for Fourth of July and were shipped to cookie dough lovers nationwide. The lids were included in an
Independence Day.
Independence Day.
Montauk Pop-up Shop
Created elements for a pop-up shop in Montauk, NY for the company DŌ. I designed icons for the menu, and a cookie dough vinyl to be placed on the sliding panels of the hut. I followed brand guidelines and created proper dimensions for the vinyls and print material.
Milk & Cream Collaboration
DŌ and Milk & Cream Cereal Bar created two special edition flavors for the month of August, Peanut Butter Brownie and Fruity Doodle DŌ. The shops also collaborated with a food blogger @eatingnyc who has an Instagram full of NYC's top food. I designed a sticker incorporating all of their logos that would be placed on Milk & Cream's ice cream cups.
*Images credited to DŌ, Cookie Dough Confections and Milk & Cream Cereal Bar
